Choju Giga Essay Example | Topics and Well Written Essays - 1500 words

Choju Giga - Essay Example Anthropomorphism: this is the attribution of human behavior or manner to that of an animal. Various cultures have a long-standing anthropomorphized tradition characteristic that represent behaviors of human in both art and storytelling traditions. This paper will illustrate the influence of animal representations in â€Å"Choju Giga† artwork. Satire: This form of art and literature brings about vices and conventions fun among individuals and groups with a significance of ridiculing them. This paper will apply â€Å"Choju Giga† as context to demonstrate the use of animal characteristic in order to make connections between visual and literary satire. Parody: this an artistic and literary work that imitates the style of characters of the author or work for effects of comic or ridicule. This paper will use the satirical emaki examination as a context to illustrate the use of images of animal in animation. â€Å"Choju Giga† is regarded as unusual from other build hand scrolls the difference being that, it is limited to an accompanying text, and for its humorous matter of subject. The scrolls are acknowledged as a satirical observation on monastic life and moral decrease in Japan’s 12th century (Baker 88). In difference to West, where animation has performed a significant cultural role in the Japan’s 20th century, the country has a long pictorial tradition. Various scholars comment that these scrolls are important for their history as some the earliest Japanese manga forms (Napier 73). In this scrolls segment, there is a marked absence of intense colors, with rather an emphasis on ink and strokes of the brush. The scroll is meant to be viewed from the right side to the left side. On the left side end, there is a frog image next to the monkey. The frog is observed to be holding a leaf umbrella and the monkey clothing what emerges to be branches. The umbrella hold

Magazine Advertisement That Portrays Explicit Womens Imagery Media Essay

Magazine Advertisement That Portrays Explicit Womens Imagery Media Essay Advertisement had been regarded as one of the most effective communication tools in persuading the audience to buy or to raise awareness on product, issues or services. Advertisement is effective because advertisement gives the audiences a basic knowledge of the product in just one picture. It attracts the audiences better because of the way a message was presented. In this capitalism world, companies, big or small compete against each other to market their product. The popularity of their brand is the measurement of their successfulness in doing business. That is the reason most companies spends a large amount of money in advertising. In Malaysia, a total of RM 130881 mil was spent on advertisement according to the statistic data from Nielsen Malaysia Advertising Expenditure Report (November 2010). In print media, especially in magazines, advertisement compliments the magazines. It completes the stories in the magazines and it gives the audience a subtle hint of what the magazine of fers to the audiences. However, in most advertisement, media stereotypes happen in most advertisement. Advertisement develops a unique universe that might contain different messages about gender than the articles and photo spreads that accompany them. (Carter, 2004) It shows that advertisement have greater influences towards the audience than the article. Most advertisement nowadays portrays a wide variety of media stereotypes against women. Women are frequently portrayed in their traditional work such as a happy and diligent domestic worker, a loyal wife who waits at home for her husband arrival from work and a nurturing mother. The only job that seems to be associated with women in advertisement is secretary, air stewardess and nurse. It is unusual for advertisement to picture women in jobs such as pilot, police or truck drivers. Stereotyping women children reflects a view of them as less mature, more emotional, and less competent that their male worker. (Krolà ¸kke, 2006, p.81) Apart from being portrayed in their traditional ways, women nowadays are portrayed as sex objects. Almost all of the advertisement uses women to sell their merchandise in sexual ways regardless of types of magazines. Most magazines portrays woman in minimal clothing or semi nude. Such portrayal degrades womans dignity and can install a wrong perception into the audiences mind. It will also strengthen the popular believe that women are subordinate to men and women are meant for serving men. In advertising, women and men act in stereotypical ways, portraying ideal female and male behavior. As such, they not only conceal how conceal how women and men really act but also function prescriptively to show how they should act. (Ibid,p.78) In this research, an analysis on portrayal of women in advertisement (magazines) will be done. The issue that will be highlighted is the frequency of women being portrayed in their traditional ways and in sexual ways. The other issue that will be highlighted is the reason such portrayal is being produce. STATEMENT OF PROBLEM Magazine is one of the media that we frequently use. Popular magazines can have millions of viewers and this means that magazine influence a lot of people based on what they write and portray in the magazine. Advertisement is one of the major compartments in a magazine and a magazine could not function without it. Portrayal of women is common in an advertisement. Be it as a social awareness advertisement or a car advertisement. The question now is how much advertisement in the magazines that portray women in their traditional roles and in sexual ways? Another question that arises is what kind of advertisement that uses women in their traditional ways and/or in sexual ways to promote their services or merchandise more? The visualization of advertisement changes according to the time and technology. But some advertisement even with these changes, stick to the original ways of advertising their services and products. As it was stated before, advertisement is one of the most powerful ways of persuading others. A lot of factors influences the way an advertisement is visualize. The portrayal of women images must have been caused by several of the factors. The question is why do advertisement uses such image? RESEARCH OBJECTIVE To determine the magazine that publishes advertisement that portrays explicit womens imagery. To analyze the types of advertisement that prone to using women in a traditional and/or explicit imagery in their advertisement. To identify the causes of such portrayal. SIGNIFICANCE OF STUDY The study is important mainly to the public to create awareness. Advertisement is very influential and can affect the way we perceive things. Therefore, with this study, the public will have a better understanding of ways to evaluate women with a better value than sex .Besides that, this study is also important to women rights association to recognize types of advertisement that degrades womens dignity. This then would help them in urging the government to take action on the ever increasing advertisements that devalue women. It is also important to the advertiser themselves so that they are cautious with their ways of advertising. This study is also important to the government so they can create and enforce law to protect womens right. CHAPTER II LITERATURE REVIEW 2.1. Introduction A lot of studies had been done on advertisement and women. Mee- Eun Kang (1997) observed that most advertisement portrays women in a traditional way in print media. According to Eun-Kangs findings, à ¢Ã¢â€š ¬Ã‚ ¦images of women in 1991 advertisement did not significantly change from the images found in 1979 advertisement. Her findings indicated that advertisement in magazines did not change drastically. Women were still portrays as housekeepers and a mother to a child. This however is relevant to that year because the second wave of feminism had just launched. The second wave of feminism started at the late 1960s and early 1970s. Feminist were protesting against the beauty pageants. They were opposing with an assumption that the winner won because of how she look and not what she do and what they think about. There are three waves of feminism, the first wave emphasis in womens right in voting, the second wave is protesting on how the public view women generally and how the media portrayed inequality in portraying gender and the celebration of woman diversity and the introduction to the cyber girl is the third wave. Even though feminist had launch a radical attack on the degrading ways of evaluating women, the changes are slow to take place as media especially advertisement continue picturing women in a household. Her findings were strengthen by Atoff Nassif and Barrie Gunter (2008) whose findings shows that women were strongly associated with household products. Products such as dishwasher liquid, clothes detergent and kitchen appliances product were strongly linked to women based on their study. Besides that, body products such as soap, shampoo and lotion are also associated with women. It is uncommon even until today, men advertising body products unless the product is specifically for men. Ferguson, Kreshel and Tinkham (1990) justify the advertiser tactics with a statement that such portrayal is important to bring the advertiser and audiences together. What the advertiser had done was only taking what was socially known and accepted to the public. The real jobs of women according to social institution are to take care of their husband and children and keeping the house warm, nice and cozy. Mallika Das(2000) and Katharina Lindner (2004) found out that as time goes by, the portrayal of women in their traditional roles has decreased but the images of women in sexual ways increased. Their findings were strengthen by Julie M. Stankiewicz and Francine Rosselli (2007) study that shows 75.98% of women that appear in mens magazine, be it in articles, pictures and advertisement appear as sex objects. 2.2 Media stereotypes against women Media stereotypes are a common representative of a person or a group of person. It generally put an understanding in everyone that certain people behave certain way traditionally. Media stereotypes can be problematic if they represent certain group of people women, for example in a negative way or confined them to certain behavior or jobs. It is unwise to have an understanding of certain people from the media as the media can be deceiving. As time goes by some of the stereotypical ways of seeing people are not applicable in the modern days. Knowledge and technology are always developing and by the increased of knowledge in hand, people will surely change along with time. Erving Goffman (1979) asserts that, If anything,advertisers conventionalize our conventions, stylize what is already a stylization, make frivolous use of what is already something considerably cut off from contextual controls. Their hype is hyper-ritualisation. According to him, the gender representation that we see is meaningful to us because they are ideal gender representations. It is what the society has taught us. Wonder Woman, Cat Woman, Storm, Rogue and Alice Cullen are the tough women in the media industries. They are strong but they still maintain perfect skin, are thin and wore fashionable clothes. On the other hand, Cinderella, Snow White and Sleeping Beauty are women who are very hardworking, hate messy stuff, cooks and cleans for the family, friendly to everyone including animals, fair, beautiful and awaits for their prince charming to come and swept their feet away. These two examples are the portrayal of women today and women in the past. Women today are portrayed as strong and independent while women in the past are portrayed as dependent to the people (or animals) around them. But despite their differences, they were portrayed in a common way. Both women today and women in the past were portrayed as having a perfect skin, f air, beautiful and are using fashionable clothes. These women images that the narrator give is called the male gaze. According to Laura Mulvey (1975), In their traditional exhibitionist role women are simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote to -be-looked-at-ness. She asserts that because the camera is dominated by male, the audiences view women in a patriarchal way. Women are being put on a pedestal because of this portrayal. Women across the country have the mentality that being thin is healthy and beautiful. Other researchers, Tom Reichert (2009) agrees with the statement by saying that both men and women are exposed to the decorative images that they value womens attractiveness more and devalue their intellect, skills and competencies. 2.3 Women as sex objects. Today, we are bombarded with thousands and thousands of advertisement that shows women in provoking ways. According to Kilbourne (1999), sexual imagery nowadays is not only confined in pornography media, but also in advertisement. Advertisement now adopts some of the action from violent pornography. This then confirms other types of stereotypical views on women that are women are subordinated to men. She found that womans legs, breasts or thighs have always become the part to grab the viewers attention, making women are seen as objects rather than a human being. Their bodies and their sexuality become a sex object when they are connected to the product or services that the advertisement represents. Advertisements such as Lux, Rejoice, Dove and Enchanter have that effect. They will picture a woman using their product and in the advertisement, they reveal some skin. Parts such as shoulder and legs are always shown to the audiences. Almost all products that show women in revealing produ cts suggest that the audiences can have sex-related benefit. For example, the Axe body sprays. In its recent advertisement in the television, it shows that user grabs womans attention and the woman will automatically give the user her phone number. This advertisement suggests to us that, if you use this body spray, you too will get phone numbers from random woman that pass you by. CHAPTER III METHODOLOGY Introduction This study is done by using content analysis method as suggested by Barelson (1971) to analyze the portrayal of women in a general interest magazine. Content analysis enables us to elaborate communication theories and to test the hypothesis of the study. It also can be used to compare the content of the media with the real situation. Barelson (1971) defined content analysis as a research technique with the purpose to give a systematic, objective and quantitative view on the communication content. From the definition, there are four important concepts that should be look upon which are; Objective- achieved when we have a content analysis that were defined precisely. This means that the research depends on the rules and not the analyzer. Systematic-(1) A set of rules used in the same way for all analyze content. (2) Category is formed so that all related content were analyze. (3) Design analyze to save related data with the question or hypothesis. 3. Quantitative- The sum of the frequency of the related advertisement being published. 4. Content- Refers to whatever that is written and published in the media. 3.2. Population and sampling The population of this study is 72 magazines in Malaysia. Magazines include mens, womens, medical, sports, news and business. The magazine advertisement was the unit of analysis for this study. The method used to select a sample size is the non-probability sampling. Non-probability sampling is used because statistical procedure is not needed when selecting cases from given population. The type of non-probability sampling used is purposive sampling. In purposive sampling, the respondent are chosen based on the researchers own expertise and judgments that the particular sample fit into the characteristics of the populations. The first step in obtaining the sample is to browse through the book store for magazines. Then, dependent to the researchers judgment, he or she would choose any magazines that he or she thinks are relevant for the studies. In this research, advertisement that featured human subjects were collected from December 2010 to February 2011 popular magazines. Conceptualization of Variables (concepts) The type of variable used in this research is independent variable. Independent variable is variable that is controlled and manipulated by the researcher. Types of magazines and advertisement are the main variables. Types of magazines are the various kind of magazine available for viewing pleasure. Types of advertisements are the various kind of advertisement used to promote product and services. The measurement for this variable is nominal measures. Nominal measures are variables whose attributes have only the characteristics of exhaustiveness and mutually exclusiveness. 3.5. Data Analysis This study uses descriptive analysis for the data analysis based on descriptive statistics collected from the selected advertisement. The descriptive statistics that will be use is multivariate statistics. Multivariate statistics is statistics that shows relationship between three or more variables. Researchers can determine if the bivariate relationship is true or not by putting a variable as a control variable. The variables that can be use for this study are types of magazine and the frequency stereotypes happen in advertisement. Elaboration on the relationship and effects each variable has with the help of example will be used to support findings in the research. Mean percentage will be used to calculate the relationship. Besides that ANOVA will be used to measure the independent variables. The independent variables are types of magazines, types of advertisement and causes of imagery. 3.6. Methodological Issues The issues arise when doing this research is the financial constraint. Researcher has to buy all the magazines related to the subject. There are a lot of magazines and the prices differ according to the material used to make the magazine and the thickness of the book. With limited budget, the researcher will not be able to buy all of the magazines. Time constraint is also one of the issue arise when doing this assignment. Magazines are only published once or twice a month and with the deadline coming nearer, researcher cant afford any delay in doing his/her research. Other than that, researcher still has to attend class while conducting the research. Researcher need to manage his/her time efficiently so that it wont disturb his/her study time and research time. The availability of related magazines is also an issue to the researcher. Some bookstore does not sell magazines and some bookstore has limited types of magazines. This resulting in researcher to have limited data on his/her research. Researcher also faced with problems such as not knowing the overall location of each bookstore. Since researcher is not originated from this place, the knowledge of location of bookstore is limited.

Salem Witchcraft Trials in The Crucible by Arthur Miller :: The Crucible Arthur Miller Witchcraft Essays

Salem Witchcraft Trials in The Crucible by Arthur Miller Throughout society and throughout literature, vulnerable communities under certain conditions can be easily taken advantage of by a person or group of people presumed innocent. In the play, â€Å"The Crucible† by Arthur Miller, there are three main factors that allowed the girls fallacious stories to be believed: Salem’s flawed court system, its lack of diversity in beliefs and religion, and the lack of a strong leader in the town. Although Abigail and the girls initiated the accusations, the responsibility lies with the entire community. It was the deterioration of Salem's social structure that precipitated the murders of many innocent people. The church, legal system and the togetherness of the community fell just to protect social status. Salem’s flawed court system was chiefly responsible. Under their courts, denial was considered a terrible sin. The narrow mindedness of the court possessed an unwritten law that if a name was brought out within the court, without any questioning, that person was presumed guilty. In this system, innocence is not taken into consideration, and the court is convinced they are right only if the victim confesses. There is no hearing for the victim, and even if they are truly innocent, they are only left with two options: They have the choice of denial, which will lead to their execution; or confessing, which gets them thrown into jail. To prove that all these people were actually guilty also played a part in lengthening the tragedy. Herrick, Cheever and Danforth are all full of their own importance and strictness of the court. They ask question after question to each victim until the defendant breaks down and confesses to save their life. Hale, a person who was brought in from out of town to ward off the evil spirits, began to realize the victims’ innocence towards the end. However, he knew the strictness of the court: â€Å"Though our hearts break, we cannot flinch, these are new times.† Another contributing factor was the fact that everyone in the town had the same beliefs. The fact that they were isolated from all other groups of people with different beliefs created a church-led Puritan society that was unable to handle change. The reputation of a family was very important to the members of the community. When the girls were caught dancing in the woods, they lied to protect not just themselves but the reputation of their families.

Management Control System Essay

A common fleet significantly simplifies scheduling, operations, and maintenance. Training costs for pilots, ground crew, and mechanics are lower, because there’s only a single aircraft to learn. Purchasing, provisioning, and other operations are also vastly simplified, therefore lowering costs. 2. People: Southwest tries hard to different way. For example, not assigning seats in its flights helps to reinforce its image that it gets passengers to their destinations when they want to get there, on time, at the lowest possible fares. By not assigning seats, Southwest can turn the airplanes quicker at the gate. If an airplane can be turned quicker, more routes can be flown each day. That generates more revenue, so that Southwest can offer lower fares. About 60% of Southwest’s passenger revenue was generated by online bookings via southwest. com. That southwest. com was the number one airline website by revenue and Nielsen/Net Rating identified it as the largest airline site in terms of unique visitors. 2. How do Southwest’s control systems help execute the firm’s strategy? Southwest’s control system help execute the firm’s strategy by: – Implementing short haul and medium haul, on-line booking, less time at the gate, hedged fuel and oil Southwest consistently sought out ways to improve its efficiencies and pass on the cost savings to its passengers. In 2004, Southwest had reduce the headcount per aircraft to 74 from 85 in 2003. It hedged about 85% of its fuel and oil needs as a result saved about $ 455 million . It also entered new airports after a process of due diligence and with a sense of commitment to the people it served. Southwest pilots were among the only pilots of major U. S. airlines who did not belong to a nation union. National union rules limited the number of hours pilots could fly. But Southwest’s pilots were unionized independently allowing them to fly far more hours than pilots at other airlines. Othe workers at SWA wree nationally unionized but their contracts wrere flexible enough to allow them to jump in and help out regardless of the task at hand. From the time the plane landed until it was ready for takeoff took approx 20-25 minutes at SWA and required a ground crew of 4 plus 2 at the gate. Is the controller relationship of Martex better than that of Rendell current organizationalrelationship ? Objective: To achieve profitability and growth Ans 1: What is the organisational philosophy of Martex with respect to the controller function? What do you think of it? Should Rendell Adopt this philosophy? The organizational philosophy of   Martex   with respect to the controller function is thatdivisional controller report to the corporate controller for transparency of information on budget issues. According to us it has the following Adv and disadv:

History Indian Democracy and British Raj

India’s struggle for independence by Bipan Citandra Indian National Congress Founded * Founded in December 1885 by 72 political workers. * First organised expression of Indian nationalism on an all-India scale A powerful and long lasting myth ‘the safety valve’ had arisen around this question. The myth is that The Indian National Congress: * Started by A. O. Hume and other under the official direction, guidance and advice of no less a person that Lord Dufferin, the Viceroy * Was to provide a safe, mild, peaceful, and constitutional outlet or safety Valve * For the rising dissatisfaction among the peopleThat was leading towards a popular and violent resolution * Core was that violent revolution was on the cards at the time Was avoided by the foundation of the Congress * Liberals accept it * Writers accept it * Radicals use it to prove that Congress has always been comprising imperialism. * Extreme right use it to show that the Congress has been anti-national from t he beginning All agree that the manner of its birth affected the basic character and future work of the Congress in a crucial manner Young India by Extremist leader Lala Lajpat Raj Used ‘safety valve’ theory to attack the Moderates in the Congress * Suggested Congress ‘was a product of Lord Dufferin’s brain’ * Argued that ‘the Congress was started more with the object of saving the British Empire from danger than with that of winning political liberty for India. The interests of the British Empire were primary and those of India only secondary’. * Added ‘no one can say that the Congress has not been true to that ideal’ India Today by R. Palme Dutt * Myth of the safety valve = an important element in the liberal and adical section of the political system * Wrote that Congress as bought into existence through direct Governmental initiative and guidance and through ‘a plan secretly pre-arranged with the Viceroy’ * Wrote that Congress was used by Government ‘as an intended weapon for safeguarding British rule against the rising forces of popular unrest and anti-impending revolution’ * Said it was ‘an attempt to defeat, or rather forestall, an impending revolution * Said congress had two strands 1. Strand of cooperation with imperialism against the ‘menace’ of the mass movement 2.Strand of leadership of the masses in the national struggle Congress in time became a nationalist body and the vehicle of mass movements. It became the organiser of the anti-imperialist movement. It fought and collaborated with imperialism, and led to the mass movements and when the masses moved towards the revolutionary path, it betrayed the movement to imperialism. Became an organ of opposition to real revolution, a violent revolution. We by M. S. Golwalkar(RSS Chief) Found safety valve theory handy in attaching the Congress for its secularism and anti-nationalism. Said that Hindu nati onal consciousness had been destroyed by those claiming to be nationalists who had pushed the ‘notions of democracy’ and the perverse notion that the Muslims had something in common with the Hindus * Suggested the fight in India was not just between Indians and British it was a ‘triangular fight’ Hindus were at war with Muslims and on the other hand with the British * Said what led Hindus to ‘denationalisation’ was the aims and policy laid down by Hume, Cotton and Wedderburn in 1885 The Rise and Growth of the Congress in India by liberal C.F. Andrews and Girija Mukerji * They fully accepted the safety valve theory * It had helped avoid ‘useless bloodshed’ before as well as after 1947 Tens of scholars and hundreds of popular writers have repeated some version of these points of view. Rise and Growth Despite the fact that Hume was a lover of liberty and wanted political liberty for India under the aegis of the British Crown be was ab ove all an English Patriot , once he saw British rule was threatened with an impending calamity he decided to create a safety valve for the discontent.Hume wrote: ‘I was shown several large volumes containing a vast number of entries†¦ all arranged according to district’ he mentions that he had volumes in his possession only for a week, ‘all going to show that these poor men were pervaded with a sense of the hopelessness of the existing state of affairs; that they were convinced that they would starve and die, and that they wanted to do something, and stand by each other, and that something meant violence’ Very soon the seven volumes started undergoing a transformation * In 1933 (in Gurmukh Hihal Singh’s hands) they became ‘government reports’ * Andrews and Mukerji transformed them into ‘several volumes of secret reports from the CID’ * Came into Hume’s possession in this official capacity Dutt wrote, ‘Hume in his official capacity had received possession of the voluminous secret police reports’